BUSINESS

Filipinos enjoy local craft beer with Juggies by Philippine Craft Kings, JuggiesPH

JuggiesPH

Philippine Craft Kings (PCK) started bringing the craft beers into the mainstream in 2013, penetrating the Philippine beer scene with just one brand, then growing to more than 20 partner breweries serving more than 100 beer variants at present. From non-alcoholic drinks like ginger ale, butter beer and soon, club soda, PCK and JuggiesPH have the works: light and sweet beers, lager, pilsner, pale ale, dark beer, stout, wheat beers and lagers, from 4.8% to 10.5% alcohol content.

Now that most bars are closed and social interaction is limited, PCK lets its market still enjoy the beers like before in Juggies, which are insulated, tap-equipped containers with a freshness valve and comes with a key to unlock the easy-pour function. The containers come in 2-liter and 5-liter options and can keep the drinks ice cold and fresh for up to three days.

 

PCK/JuggiesPH CEO Jazel Justiniani Paraiso said they have responded to the limitations and challenges imposed by existing protocols by creating party packages and out of town packages made up of beer choices and their best pica pairs. She shared, “People can place their orders online and we deliver the Juggies along with the party packages.”

“That way families and small groups can enjoy drinking beer and munching on tapas, snacks, cheeses and other food pairings in the privacy and safety of home,” Paraiso continued. “Beers and drinks served in a Juggy are freshly brewed and kegged the same day they are ordered. They arrive cold and the Juggies, which are reusable and recyclable, are easy to use.”

 

PCK/JuggiesPH meets and works together with the brewers and listen to the unique stories behind the beers. Paraiso said, “Filipino beer brewers are amazing because they are adventurous, creative and true masters of their craft.”

“Every time there’s a new beer we let our customers know so they get the chance to taste new and limited releases,” Paraiso continued. “We bring the story of the beers and the brewers out to the market and that’s how we help support the local craft beer industry.”

In October 2020, PCK and JuggiesPH opened up a Juggies Filling Station at Brick and Mortar in Bonifacio Global City (BGC), Taguig, Metro Manila, Philippines and one in Quezon City, Metro Manila so beer drinkers can have their fill and continue to enjoy good times at home. For more information and to have a Juggies experience, visit juggies.ph or contact JuggiesPH through info@juggie.ph or 0917-514-8118.

 

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