Demetrious “Mighty Mouse” Johnson, 32, of Kirkland, Washington, United States was appointed as the chief brand ambassador of ONE eSports. A joint venture of ONE Championship and Dentsu Inc., it is the largest global eSports Championship Series in Asia.
Johnson is a lifelong gamer himself. He is a well-known Twitch streamer with a rabid following.
The ONE eSports chief brand ambassador is a recently ONE Championship athlete. He competed in the Ultimate Fighting Championship for more than seven years.
Razer and Singtel are among the top industry players that have entered into partnership memorandum of understanding with ONE eSports to lead Asia’s eSports industry together.
ONE eSports and Razer will explore joint marketing opportunities using Team Razer eSports athletes and ONE Championship athletes to drive communication and engagement to all martial arts fans and gamers across Asia. ONE eSports and Razer will explore joint marketing opportunities using Team Razer eSports athletes and ONE Championship athletes to drive communication and engagement to all martial arts fans and gamers across Asia.
ONE Championship launched ONE eSports on November 7, 2018 during the “ONE: Heart of the Lion” press conference at the Marina Bay Sands Expo and Convention Center in Singapore. The largest global eSports Championship Series in Asia will be introduced in 2019.
Johnson was one of the special guests during the press conference. Former UFC champion Eddie “The Underground King” Alvarez, 34, of Philadelphia, Pennsylvania, United States who is also a recently signed ONE Championship athlete, attended the event, as well.
Both Johnson and Alvarez attended the “ONE: Heart of the Lion” fight night on November 9, 2018 at the Singapore Indoor Stadium in Kallang, Singapore. Newly appointed ONE Championship vice president Miesha “Cupcake” Tate, 32, of Las Vegas, Nevada, USA, who is also a former UFC champion, was also in the live audience.